The previous regime of web tracking, buying email lists and mass targeting is over. This is a need to have consent for direct marketing purposes.
#Data guardian review plus#
Plus ensure the house is in order in terms of process, security and the staff know about GDPR and their responsibilities. Where though do you start? Post the PIA, organisations will be focusing on legitimate interest to process personal data and have a clear privacy policy. All at the same time as improving your operational effectiveness.A better chance of making your customer happy.Permission, with the customer’s consent, to know even more about your customer.An opportunity to build trust in your brand.It should be more about training, culture change, process change and a more transparent relationship with your customers. Not Just a tech thingĬompliance, however, is not all about technology. Once an organisation has completed this assessment (called the Privacy Impact Assessment – aka the PIA) it is now in a great position to become GDPR compliant. Organisations also need to know where that data is being processed, who has access to this data and for what purpose(s) are they using that data. Protecting data is fundamental which is now motivating organisations to know what personal data is being processed, for what purpose. It should though, lead to improved security and confidence in organisations that process our personal data. As previously held norms no longer apply, previous assumptions are no longer valid. This change in responsibility for personal data has an impact across an organisation. Not forgetting the need to get consent to process personal data in certain circumstances. Which means that ownership of personal data is the individuals, you are simply a custodian and guardian of this data whilst it is in your domain. Specifically the right to know what personal data you process, and the right to be forgotten. The premise is that due to GDPR citizens/customers/users now have new rights. What is this personal data guardian role precisely? One of these implications is that your role has been enhanced to become a personal data guardian. Data controllers and processors are starting to realise some of the implications of GDPR (the new General Data Protection Regulation – which was enacted 25th May 2018).
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